Lawyers Ad Campaigns

So I’ve just seen the latest advert from National Accident Helpline, continuing their long running theme of an underdog fighting against a massive corporation for compensation for an accident involving them.

One word sums up this ad campaign: “misleading.”

Let’s look at Tesco for a second; a large company, with many huge and comparably small stores all across the UK. If you happen to fall over in any of these stores, Tesco will near instantly offer you a settlement. That’s the way that a massive corporation views personal injury; something they can deal with straight away. A massive corporation doesn’t bother wasting time, effort and legal fees money on an open-and-shut personal injury case.

National Accident Helpline are suggesting that you need to instruct a legal team in order to get a pay out that any massive corporation is about to offer you anyway. The only difference, is that they get paid for (in the majority of cases) writing a letter asking for compensation that had probably already cleared that corporation’s bank account, by the time the postman arrived.

 Injury Lawyers for You has another great campaign, based around a solid foundation of deceit. As the good looking actors in that ad will tell you, they look at an injury “from the perspective that matters; yours.”

That’s what any solicitor you instruct will do; all they are saying is “if you instruct us, we won’t flout the solicitors code of conduct, by advocating for the other side as well and get struck off as a result.”  This is the same as any solicitor you go to; there’s nothing special about them.

In summary, when you are injured in an open-and-shut manner, you don’t need a solicitor to tell a massive corporation to pay you for it; they were planning on doing that anyway. Additionally, solicitors aren’t snobbish, arrogant people who are going to look down on you and take up some sort of broad academic perspective when you tell them how you were injured. If you buy into the adverts of these “legal experts” you are in the early stages of being conned.